OUR WORK

A brick church building with tall vertical windows, a glass block section with a cross, and steps leading up to a boarded-up door, situated on a corner lot with snow on the ground.

EXISTING BUILDING

EXISTING CHURCH FOR SALE

Architectural sketch of a modern building with a red entrance, surrounded by trees and landscaping.

OWNERS SKETCH

OWNERS SKETCH

Architectural drawing of a two-story house with a pitched roof, large windows, a balcony, and a yard, set against a backdrop of mountains.

REVIT MODEL IMAGE

A hand-drawn sketch of a modern building with large windows and a slanted roof, with some trees and landscaping around it.

OWNERS SKETCH

Snow-covered blue and brick community center building with people standing outside in winter, snow on the ground and roof, utility poles, and a sign reading 'Ayr Community Centre' near the sidewalk.

EXISTING BUILDING

A hand-drawn sketch of a mountain range with an arch bridge in the foreground and a city building to the right.

Modern building with black and white exterior, large glass windows, surrounded by landscaping and pine trees, under a partly cloudy sky.

RENDERED MATERIALS

PRESENTATION RENDERING 1

A house on the water's edge surrounded by pine trees, with mountains in the background. A child and a dog are playing on the beach, and a person is kayaking nearby.

VACTION HOME RENDERING 1

Modern commercial building with reflective glass windows, illuminated signage reading 'Archetype Visuals' and design tagline at sunset, with a parking lot, landscaped plants, and pedestrians walking.

CONCEPT RENDERING - SUNSET

The Ayr Community Center seen on a winter evening, with snow on the ground and people entering the building through glass doors, illuminated by warm lights.

REDESIGNED - CONTEMPORARY BUILDING

A modern, artistic building with a white, wavy exterior and large glass windows, surrounded by people walking, sitting, and enjoying the outdoor space near a water feature, with a cityscape in the background.

A modern brick condo building called 'The Westridge Condos' during sunset with exterior lighting, featuring large glass windows, surrounded by a landscaped garden, and a few people walking on the sidewalk and sitting outside.

REDESIGNED AS A CONDOMINUM

Modern building with vertical black slats and a section with white and wood paneling, surrounded by landscaped plants and lit by embedded lights at sunset with colorful sky and trees in the background.

PRESENTATION RENDERING

PROPOSED CONCEPT - DUSK

PRESENTATION RENDERING 2

A modern cabin with a sloped roof and large windows, situated by a snowy river in a winter forest, with tall pine trees and mountains in the background.

VACATION HOME RENDERING 2

Nighttime exterior view of Archetype Visuals building with large glass windows and illuminated sign, under a starry sky, with cars parked and people walking.

CONCEPT RENDERING - NIGHT TIME

Colorful modern building labeled 'Ayr Community Center' with people, including children, playing in front and entering the building during sunset.

REDESIGNED MODERN BUILDING

The Jerry and Margie Seckler Building, also called The Twist, at the Museum of Fine Arts in Houston, Texas, during twilight, featuring modern architecture with a wavy, white exterior and glass windows, surrounded by people, trees, and a reflecting pool.

Featured Projects

Every project Tells a Story

Original Elevation from Owner

Rendered Original Elevation with Improved Proportions and Front Entrance

Project Highlights

Project Type: Multi-Tenant Industrial Building
Service: Architectural Visualization & Design Optimization
Challenge: Modernize an approved design without changing the building footprint

Rendered Original Design with Material Revisions

Solution: Multiple façade concepts with no impact to Site Plan Approval
Value Added: Tens of thousands of dollars in construction savings through value engineering
Outcome: Premium modern design approved and moving into construction

Multi-Tenant Industrial Building

Multi Tenant Building Redesigned Keeping the Same Building Footprint.

Commercial Building Material Study

A black and white architectural sketch of a modern building with geometric shapes and large glass windows.

OWNER SKETCH

Reimagining an Approved Design Without Starting Over

Our client came to us after completing the municipal Site Plan Approval process for this multi-tenant industrial building. While the project had been approved, the owner was disappointed with the architectural design after investing thousands of dollars in working drawings and approvals.

Rather than starting over and risking costly delays, we developed multiple modern façade concepts while maintaining the approved building footprint and massing. This allowed the owner to dramatically improve the building's appearance without restarting the approval process.

Our team also reviewed the project from a construction perspective and identified several value engineering opportunities. By refining materials, simplifying details, and optimizing the exterior design, we helped save the client tens of thousands of dollars in construction costs while enhancing the overall architectural character.

Today, the project is scheduled for construction with a design that is more attractive, more marketable, and more cost-effective than the original concept.

Modern glass commercial building with parking lot and landscaped bushes, people walking outside under a partly cloudy sky.

Multi Tenant Industrial Building - Reflective Glazing Study

OWNERS SKETCH

The Challenge
The owner had an established architectural concept but wanted to explore how different exterior materials and colour combinations could transform the building’s appearance before committing to the final design. With a large, highly visible façade, selecting the wrong material palette could significantly affect both the project budget and the finished building’s overall impact.

Our Solution
Starting with the owner’s original concept sketch, Archetype Visuals developed a series of photorealistic renderings that preserved the building’s distinctive angled wall planes, expansive glazing and strong horizontal proportions.

We then created multiple exterior material options, including a warm masonry-focused design and a contemporary charcoal-and-white metal panel alternative. Each option was presented within the same site, landscaping and architectural composition, allowing the owner to make a clear side-by-side comparison.

A sunset rendering was also produced to demonstrate how the building, glazing and exterior lighting would perform after dark.

MATERIAL STUDY 1

PRESENTATION RENDERING

MATERIAL STUDY 2

The Value
By visualizing the material changes before construction, the owner was able to evaluate colour, texture, contrast and overall architectural character without relying solely on drawings or small material samples.

This process helped support informed conversations with the design and construction teams, while reducing the risk of costly material changes later in the project.

The Outcome
The final renderings gave the owner a realistic understanding of how each material option would affect the completed building. What began as a conceptual sketch was transformed into a polished presentation package that could be used for design development, pricing, approvals and project marketing.

Services Provided:
Concept Sketch Development • Exterior Material Studies • Daytime Rendering • Sunset Rendering • Site and Landscape Visualization